Sunday, 21 July 2019

Google ending AdSense Mobile Apps on IOS and Android To Focus On Web App

As we all know that Google AdSense is the most popular and to some, the best advertising platform on the market. The company generates more than millions annually from advertising. Are you surprise?don't be, It also allows publishers share from this revenue by joining the Adsense program and placing ads on their websites or blogs called Google Ads. With this, Adsense provided a way for site admin and website owners to easily check their earnings and other data on their google ads portals.
google ads policy

This was done by accessing an app created by the advertising platform for publishers. The mobile app is both available on Android and iOS platforms.
but unfortunately,it was announced that it is “stopping the current iOS and Android apps.” This is despite “more than a third of Google AdSense Users are using mobile devices.”

Google’s replacement is the web, with the company explicitly noting how mobile will be “an area where we continue to invest.” The current website will presumably become a Progressive Web App that can be easily pinned to home screens and appear in the app launcher on Android
According to Google;
We will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today..
 The AdSense team hints that a more interactive and possibly proactive experience for the service going forward:

Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.
 The AdSense Android and iOS apps will be deprecated in the coming months and will be discontinued and removed from the app stores by the end of 2019. It is unclear as to why Google chose to unpublishing the apps altogether, but it was a long time coming. Both apps hadn’t been updated since 2017. Similarly, the apps didn’t let users access a lot of advanced features for account management and ad set up as they were always limited to the desktop version of the console.

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